Pretty Attitude

A Rock ’n’ Roll inspired online fashion destination for extraordinary girls who love to express their own personality with unique looks.

Keeping It Unique

Our Black Label is for Rock'n'Roll nights and our White Label is for wild gypsy days. Featuring two labels, Pretty Attitude is offering a unique selection of clothes, accessories and home decor for a lifestyle lived with a sense of adventure and Rock’n’Roll soul.

To find you the pretty attitude look we search high and low all over the world with exceptional accuracy and great passion to offer you a unique collection that can’t be find elsewhere.

“The best way to be original is to be yourself.”

It's a Pretty Attitude

For us a pretty attitude means to live your passion on a daily bases, to dare to be yourself and to live your life your own way. Our girls have an intriguing and audacious sense of style. They are independent and confident to make their dreams come true.

A Note From The Founders

Inspired by our many travels, the amazing people we’ve met, our love to music and its extraordinary style and above all our preeminently life-long friendship we started Pretty Attitude with the idea in our minds to turn our passion into a living. Always on the hunt for unique items that we could not find in ordinary stores led us to the vision to create an online destination for all the special ladies out there who are ready to accessorize their lives and looks with extraordinary pieces that can’t be found elsewhere.

What started in 2011 with lots of fun, excitement and a small collection of hand picked designs Pretty Attitude has now emerged to an international rock fashion brand bringing extraordinary designs and styles to rock wardrobes all over the world.

We have ever since assembled an amazing creative team that supports us in elevating a business that we love to work for every single day.

So on a daily basis we continue what we do best to inspire and to be inspired by all the ladies out there who rock their lives… with a pretty attitude.

“Make your life the greatest story ever told”